Global Dubai Tea Forum to discuss industry opportunities and challenges

DUBAI,DMCC, the world’s leading Free Zone for commodities trade and enterprise, today announced the 7th edition of its biennial two-day Global Dubai Tea Forum on 25-26 April 2018, under the theme of “Brewing the future of trade”, in Dubai.

With Dubai serving as global trade gateway for tea, much enabled by the DMCC Tea Centre, the forum will discuss opportunities and challenges covering every aspect of the tea supply chain � from producing countries and merchant exporters to blenders and buyers � creating new business opportunities across the industry.

Ahmed bin Sulayem, Executive Chairman, DMCC, said: “There is always something brewing at DMCC, and our DMCC Tea Centre efforts to date has helped position the UAE as one of the world’s top three markets for tea per capita by consumption. The reality is that the world consumed 2.9 million tonnes of tea in 2016, with global consumption forecast to reach 3.3 million tonnes in 2021. The 7th Global Dubai Tea Forum is designed to welcome industry leaders from all across the globe to address the opportunities this will bring and how we best together prepare for the next wave of growth.”

On day one, leading experts will start the day by discussing ‘The developments in Branding and positioning of the Tea industry’ and determine the brand’s competitive advantage and latest developments. Other panel themes will follow which include: ‘Share of Throat’; ‘Storm Brewing for Tea Industry’; ‘Tea Industry and the Effect on Climate Change’; ‘Producing Countries – Growth and Challenges’ On the second day, panel themes will include: ‘Tea-chnology and Development/Advancements’ and ‘Consuming Countries’ which will feature representatives of key markets such as Russia, Iraq, the United States and the Kingdom of Saudi Arabia.

Source: Emirates News Agency