Etisalat signs as Exclusive Partner to AWST 2018

SHARJAH, The Supreme Organising Committee, SOC, of the Arab Women Sports Tournament 2018, AWST, yesterday signed an agreement with Etisalat, a long-standing supporter of the event, naming it as the Exclusive Partner for AWST’s fourth edition, which will be held from 2nd to 12th February.

Having previously acted as the Platinum Sponsor of the tournament, which is organised by the Sharjah Women’s Sports Foundation, Etisalat’s new role reflects its commitment to partner with leading local events that promote top-tier initiatives on health and fitness, and the empowerment of women across all fields, especially the sports industry.

The agreement was signed by Sheikh Khalid bin Ahmad Al Qasimi, Head of the SOC of AWST, and Abdulaziz Taryam, CEO Adviser and General Manager of Etisalat – Northern Emirates.

Commenting on the announcement, Al Qasimi said, “As AWST continues to grow in terms of the number of participating clubs and countries and the quality of competition, we have seen a sharp increase in the interest of the tournament from the public and private sector both regionally and internationally. Having a brand as renowned as Etisalat as our Exclusive Partner is an excellent reflection of the prestige of the event and its prominence on a global sporting stage. With many of the most talented female athletes in the Arab world competing in such a variety of disciplines, AWST’s increasingly close ties with Etisalat provides an ideal opportunity for their talent to be recognised by a wider audience.”

Taryam said, “The Arab Women Sports Tournament is aligned perfectly with Etisalat’s philosophy of promoting sporting excellence, equality, health and fitness and empowerment across the UAE and beyond. As a Platinum Sponsor at the event’s last edition Etisalat has always been a strong advocate of the competition and the move this year to become the Exclusive Partner reinforces our values and the importance we place on the event.”

The meeting was attended by several representatives from both parties.

Source: Emirates News Agency