Sponsoring EURO 2020 is the Inevitable Choice of Hisense’s Globalization Strategy

QINGDAO, China, July 10, 2021 /PRNewswire/ — As the first major tournament after the pandemic, EURO 2020 has attracted great excitement. As the Official Sponsor, Hisense appeared together with subsidiary brands. “If the sponsorship of EURO 2016 is the preliminary global presence, EURO 2020 must be the commencement of Hisense’s various brands and products globalization,” said Jia Shaoqian, President of Hisense Group Holdings Co., Ltd.
Sports marketing has become Hisense’s strategic choice, and the key to elevating worldwide recognition, improving top-tier product recognition and driving sales. This ultimately fulfils the “overseas market contributes to the majority of Hisense revenue” strategic goal. Through sports marketing and continuous strengthening of the globally integrated marketing capabilities, Hisense consolidates the global presence and recognition.

Globalization strategy is a necessary choice

Having a formidable integrated market competence and a highly recognized market reputation are severe requirements to become a top sponsor. Hisense’s sponsorship revealed brand capacity and excellent reputation gained by sports marketing.
Hisense has built 16 R&D centres and 17 production bases, established 54 companies and offices worldwide, keeps expanding global sales and industrial layout since the initial phase of globalization strategy. Furthermore, through charity and sports marketing, it drives visibility for Hisense and achieves universal trust and esteem globally.
By 2020, Hisense’s owned brand revenue accounts for 78% of international marketing revenue. “After 30 years, Hisense is a successful multinational enterprise and a reputable international brand,” said Jia Shaoqian. “To become a globalization enterprise, comprehensive internationalization of product development, manufacturing, branding and marketing are key tactics.” As Hisense Chairman Zhou Houjian persists, strengthening the international marketing system, establishing a self-owned brand is Hisense’s unswerving development path.

Worldwide integrated marketing capability to accelerate globalization
“Having a comprehensive global marketing system and meticulous operational plans is the path to successfully driving enterprise globalization. The globalization of Hisense has been expedited through the accumulation of experience and efforts in five aspects,” said Zhu Dan, President of Hisense International Co., Ltd.

  • Hisense launched a range of marketing campaigns in Europe to maximize the sponsorship benefit: showcasing Hisense’s exclusive brand exposure at Festival Towers in Europe; launched “Trophy Tour”; driving traffic through Twitter giveaway campaigns and increased e-commerce sales. Through variety of campaigns, brand’s influence was successfully increased.
  • Quality controls: By building R&D bases globally, it enables localized production to ensure product quality.
  • Supply chain competence: By establishing global supply chain management centre, offshore bases and partner with local merchandising platforms, Hisense enhances the guarantee of cross-border transportation orders and on-time distribution rates of e-orders, ensuring consumers experience adequately.
  • Integrated system: Hisense utilizes global resources in R&D, manufacturing and sales to assure products’ qualification and meeting consumers’ needs.
  • The utilization of talents: Hisense believes that the foundation of technological innovation is the concentration and development of talents. Hisense has employed many advanced global talents in chip design, A.I and other areas to enhance technology and quality.
Hisense's Appearance in EURO 2020

Sports marketing aided product sales
Continuous dedication in sports marketing successfully boosts enterprise presence but also leads to better sales.
In comparison with EURO 2016, Hisense focuses more on product sales and marketing in EURO 2020. Benefiting from the sponsorship, from January to June 2021, Hisense’s laser TVs overseas sales rose by more than 10 times YOY. “Large screen, Ultra-HD, Perfect quality and World-class sound” are Laser TV’s remarkable features and reasons of choice.
Pang Jing, general manager of Hisense’s international marketing department, said, “Benefiting from the sponsorship experience in EURO 2016 and FIFA World Cup 2018, Hisense is more proficient and efficient in EURO 2020. By establishing more overseas corporates and comprehensive supply chain system, the capabilities of gathering global resources enable Hisense to achieve success in EURO 2020 marketing campaigns. Focusing on increasing product sales and brand reputation has become Hisense’s marketing goal in EURO 2020. Moving forward, Hisense will continue its efforts in sports marketing.”

Hisense is committed to sports marketing, insisting on long-term investment and globalization strategy. From sponsoring EURO 2020, FIFA World Cup to other sports events, through comprehensive capabilities and innovative products, it enables Hisense to maintain competitive advantage within the global market.

Video – https://www.youtube.com/watch?v=p8C-_7PwDU4
Photo – https://mma.prnewswire.com/media/1571339/Hisense_s_Appearance_EURO_2020.jpg
Video – https://www.youtube.com/watch?v=tuE6pVOLzQs

الجاليات الإيرانية من حول العالم تنظّم فعالية تاريخية على الإنترنت لدعم الديمُقراطية والعدالة في إيران

قادة المقاومة الإيرانية يطالبون بمحاكمة خامنئي ورئيسي لدورهما في مذبحة راح ضحيتها أكثر من 30 ألف منشق سياسي

واشنطن، 9 يوليو 2021 /PRNewswire‏/ — يتم بثّ أكبر حدث دولي سنوي مخصص للعدالة وحقوق الإنسان في إيران، المؤتمر العالمي من أجل إيران حرة، عبر وسائل التواصل الاجتماعي ومحطات التلفزيون الفضائية خلال الفترة من 10 إلى 12 يوليو (تموز). وتستضيف هذا الحدث حركة حرية إيران، وهي أكبر الشبكات الداعية لتحرير إيران والتي تتمتّع بقاعدة شعبية كبيرة.

International leaders to join Iranian resistance movement at the Free Iran World Summit 2021, demanding accountability for Iran’s clerical regime and prosecution of its leading officials for their role in crimes against humanity.

وبعد النجاح الذي شهده هذا الحدث العام الماضي والذي استضاف ملايين المشاهدين من خمس قارات و177 دولة، سيتم بث الحدث على الهواء مباشرة ضمن قمة تستمر لثلاثة أيام حيث سينضم الإيرانيون وأنصار المقاومة من 50,000 موقع في 105 بلد ومن جميع أنحاء إيران إلى أعضاء من حركة مجاهدي خلق في معسكر أشرف-3.

 وفي الوقت نفسه، سيجتمع الآلاف من الإيرانيين عند بوابة براندنبورغ في برلين وسيعقدون اجتماعات في 16 عاصمة ومدينة رئيسية حول العالم، بما في ذلك باريس وواشنطن العاصمة ولندن وأمستردام وستوكهولم وأوسلو وفيينا وروما وبودابست وجنيف.

 وسيحضر القمة 1029 من كبار الشخصيات السياسية وأكثر من 250 المشرّعين من أوروبا وكندا ومنطقة الشرق الأوسط وشمال إفريقيا، وهذا إلى جانب 30 عضوًا في الكونجرس الأمريكي و11 رئيس وزراء ورئيسًا و70 وزيرًا سابقًا من أوروبا والشرق الأوسط و30 من كبار المسؤولين الأمريكيين.

وسيتحد الحاضرون والمتحدثون في هذا الحدث للمطالبة بالمساواة والعدالة وحقوق الإنسان في إيران. ومن المتوقع أيضًا أن يدعو البعض علنًا إلى محاكمة رؤساء نظام الملالي علي خامنئي وإبراهيم رئيسي المُعين مؤخرًا بعد الانتخابات الإيرانية التي ثار حولها الجدل.

وقالت الرئيسة المنتخبة للمجلس الوطني للمقاومة الإيرانية مريم رجوي ردا على نتائج الانتخابات: “إن تنصيب قاتل جماعي ومجرم ضد الإنسانية كرئيس يعكس يأس النظام [و]ينذر بالإطاحة بالنظام الديني الحاكم. ولا بُدّ أن يواجه إبراهيم رئيسي العدالة أمام محكمة دولية”.

وستبدأ تجربة البث المباشر في الساعة 9 صباحًا بتوقيت شرق الولايات المتحدة، وسيُتاح للجمهور من حول العالم مشاهدة البث مجانًا على الإنترنت عبر أي من المواقع التالية:

  • Twitter: ‎@Iran_policy, @NCRIArabic, @hambastegi_meli
  • Facebook: ‎@IranNCR, @NCRIArabic, @HambastegiMeliIranian

حول المؤتمر العالمي من أجل إيران حرة 2021
يُعد المؤتمر العالمي من أجل إيران حدثًا سنويًا تنظمه حركة حرية إيران، وهي شبكة شعبية عالمية من المغتربين الإيرانيين والمدافعين عن حقوق الإنسان وأكثر من 300 منظمة متحالفة تدعم الحرية والمساواة وحقوق الإنسان في إيران. لمزيد من المعلومات، تفضل بزيارة https://iranfreedom.org/en/freeiran.

  للتواصل:
سارة رحيمي
الهاتف: ‎+1 (571) 281-7167
حركة حرية إيران
globalsummit@iranfreedom.org 

الصورة – https://mma.prnewswire.com/media/1560372/Free_Iran_World_Summit_2021.jpg

DEWA invites students to participate in WETEX, Dubai Solar Show 2021

DUBAI, Dubai Electricity and Water Authority (DEWA) has invited local and international universities to participate in the 23rd Water, Energy, Technology, and Environment Exhibition (WETEX) and Dubai Solar Show (DSS).

DEWA is organising this exhibition under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai; and the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Supreme Council of Energy (DSCE).

WETEX and DSS provide an important opportunity for students to showcase their innovative projects to visitors from around the world. They can also participate in many specialised seminars and workshops by an array of experts.

Participants will also meet innovators and inventors to share ideas and experiences as well as discuss the latest technologies and solutions in the green economy, smart cities, innovation, and sustainable development.

“The exhibition is an important forum by experts and specialists from around the world. It is a key supporter of Dubai’s global position as it is one of the most successful specialised exhibitions in energy, electricity, water, environment, oil, gas, renewable and clean energy. This is especially important amid the widescale expansion of clean technologies in the UAE and the region at large,” said Saeed Mohammed Al Tayer, MD and CEO of DEWA, Founder and Chairman of WETEX and DSS.

WETEX and DSS will be held from 5th to 7th October at the Expo 2020 Dubai site. DEWA has several competitions for students during the exhibition to win valuable prizes and a certificate of participation.

Source: Emirates News Agency

Etihad Airways launches new seasonal routes to Santorini and Malaga

ABU DHABI, Etihad Airways on Friday launched new seasonal routes to the Greek island of Santorini and the southern Spanish city of Malaga.

The two new routes were introduced a day after Etihad’s new summer service to Mykonos, making it three new destinations launched in just over 24 hours.

The inaugural Malaga service, EY148, took off at 10:28 and landed at 15:48 local time. The service is scheduled for Wednesdays and Fridays between 9th July and 15th September on a Dreamliner B787.

The inaugural Santorini flight, EY177, took off from Abu Dhabi at 11:10 and landed at 14:18 local time. The service is scheduled to be operated on Fridays and Sundays between 9th July and 12th September on an Airbus A320.

Source: Emirates News Agency

UAE announces 1,520 new COVID-19 cases, 1,468 recoveries, 7 deaths in last 24 hours

ABU DHABI, The Ministry of Health and Prevention (MoHAP) announced that it conducted 299,363 additional COVID-19 tests over the past 24 hours, using state-of-the-art medical testing equipment.

In a statement on Saturday, the Ministry stressed its aim to continue expanding the scope of testing nationwide to facilitate the early detection of coronavirus cases and carry out the necessary treatment. As part of its intensified testing campaign, MoHAP announced 1,520 new coronavirus cases, bringing the total number of recorded cases in the UAE to 648,702.

According to the Ministry, the infected individuals are from various nationalities, are in a stable condition, and receiving the necessary care.

MoHAP also announced 7 deaths due to COVID-19 complications, bringing the total number of deaths in the country to 1,860.

The Ministry expressed its sincere condolences to the family of the deceased and wished COVID-19 patients a speedy and full recovery. It called on all members of the society to cooperate with health authorities, adhere to the instructions and physical distance to ensure the health and safety of all.

MoHAP also noted that an additional 1,468 individuals had fully recovered from COVID-19, bringing the total number of recoveries to 626,800.

Source: Emirates News Agency

Department of Health – Abu Dhabi develops strategy for healthcare information security

ABU DHABI, The Department of Health – Abu Dhabi (DoH) has announced the Abu Dhabi Healthcare Information Security Strategy. The strategy will serve as a framework that defines the important principles that guide the comprehensive approach to enhance Abu Dhabi’s healthcare sector to securely and effectively mitigate cyber threats.

DoH is the first entity in the region to develop a strategy of this kind for the healthcare sector. It is part of ongoing efforts to enhance the information infrastructure of the healthcare sector. The new strategy will contribute to putting a cohesive and proactive response framework in place to meet current and future healthcare cybersecurity challenges for the emirate of Abu Dhabi, while remaining focused on digital transformation through enabling technology, innovation and AI adoption in the healthcare sector of the emirate.

Dr. Jamal Mohammed Al Kaabi, Under-Secretary of DoH, said, “At DoH, we take pride in adopting a proactive approach that is inspired by the vision of our wise leadership in order to continue to strive for excellence and provide world-class innovative services through technology. Our approach to tackling cybersecurity includes implementing a host of processes and proactive measures that help mitigate associated risks and ensures full readiness to effectively and safely respond to any digital threats or attacks.”

The strategy will consist of six key areas of focus, including cybersecurity governance, cybersecurity resilience, cybersecurity capabilities, cybersecurity partnerships, cybersecurity maturity and cybersecurity innovation.

Al Kaabi added, “We intend to work alongside our partners for the roll out of the updated strategy and take secure steps to support and contribute to the enhancement of the healthcare sectors’ digital transformation journey and the utilisation of modern technology with the aim of continuing to provide high healthcare service quality to all members of the community.”

The strategy will come into effect immediately and will mandate all healthcare facilities in the emirate, including healthcare professionals, insurance providers, service providers, vendors and authorised parties who have access to, handle, process and store patients’ healthcare data. The strategy will align the healthcare sector’s cybersecurity initiatives with that of the national agenda.

Source: Emirates News Agency